IME | July 2022
#workfrommuseum
Bringing new audiences to the IME.
With work from home being the norm during the pandemic, the team at IME introduced ‘Work from Museum’, as a unique and refreshing alternative that gives people the opportunity to work from the museum premises.
The initiative has helped IME attract a new audience base of working professionals who may not be traditional museum goers but seek alternative arrangements to working from home. Since the launch of WFM in February 2022, we have received more than 110 registrations and the number is only growing.